25 Journalists in Content Marketing: Part 3
Eloqua managing editor Jesse Noyes “Think bigger than the next sales cycle,” advises Jesse Noyes. “It’s about building a reputation today that will help you prosper many quarters from now. Besides...
View Article25 Journalists in Content Marketing: Part 4
TMG Custom Media’s Kim Caviness “When launching something new, don’t even move a muscle until you deeply understand or become your audience.” Those words of content marketing wisdom come from Kim...
View Article25 Journalists in Content Marketing: Part 5
Amanda F. Batista “It’s becoming more critical for all companies to understand how content works across brand engagement and the sales cycle,” says B2B content specialist Amanda F. Batista, the...
View Article25 Journalists in Content Marketing: Advice, Accomplishments, Inspiration,...
“Attention Marketers: Hire a Journalist!” That’s the headline of a blog post by one of content marketing’s most revered pioneers, David Meerman Scott. order viagra uk He published it in May 2007. Fast...
View ArticleEloqua Experience: How Brands Become Publishers and Create Customers Part 1
This past week, the Kapost squad packed up for Orlando to attend Eloqua Experience 2012– a conference filled with modern marketers and best practic cheap cialis online e workshops in the demand...
View ArticleEloqua Experience: How Brands Become Publishers and Create Customers Part 2
Last Thursday The Content Marketeer published Eloqua Experience: How Brands Become Publishers and Create Customers Part 1. Eloqua Experience is an annual marketing conference that showcases best...
View ArticleSean Callahan of Bizo’s Remix Turns Data Into Great Content
Sean Callahan of Bizo It’s been said that if there is such a thing as an “information economy,” there is enough glut in the marketplace to render information valueless. Surely, there is no want of...
View ArticleContent Marketing: To Outsource Or Not To Outsource?
A few weeks ago, venture capital firm, OpenView Venture’s Director of Content Strategy, Kevin Cain, posted a blog post discussing content marketing service platforms and their necessity in your...
View ArticleLeveraging Content at the Middle of the Funnel: 6 Best Practices from...
2012 was a big year at DocuSign. The company kicked off a content marketing initiative while implementing a total of 36 automated nurture programs. You know what else happened in 2012? Their pipeline...
View ArticleAlways Be Connecting: Jill Rowley on the ABCs of Social Selling
She isn’t a salesperson. She’s an information concierge. Jill Rowley, EloQueen and marketing automation evangelist, represents the transformation occurring in today’s sales organizations. Instead of...
View ArticleBlackboard’s Andrea Meier on Turning Clients Into Contributors
Andrea Meier (@andreajm) is the social media and content marketing manager for Blackboard, which provides education solutions that help learners and educators collaborate, learn, connect, and analyze...
View ArticleFive Insights Into Content Strategy From OgilvyOne’s Kohlben Vodden
Kohlben Vodden is the head of social media and content strategy at OgilvyOne, “arguably the largest direct and interactive marketing network in the world,” according to its website. Established in...
View ArticleSAS’s Alison Bolen on Content Marketing Results, Audience Expansion, and More
Alison Bolen is the editor of blogs and social content for the SAS Institute, a global provider of business analytics software and services, which Fortune placed at the top of its “100 Best Companies...
View ArticleJessica Brown’s Best Practices for Managing an Editorial Board
Jessica Brown is the marketing content manager for Citrix, provider of the popular GoTo brand cloud services, such as GoToMeeting and GoToMyPC, among others. She is responsible for managing the...
View Article25 Journalists in Content Marketing: Advice, Accomplishments, Inspiration,...
“Attention Marketers: Hire a Journalist!” That’s the headline of a blog post by one of content marketing’s most revered pioneers, David Meerman Scott. He published it in May 2007. Fast forward five...
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